The need to build a personal brand can’t be ignored. But have we got lost in the process of building it?
Yes, we want to go to fast, and get results, but if we don’t set clear goals and define some genuine values early, it’s easy to lose track of why we’re doing all of this in the first place.
Starting at the end, with promotion, and getting too tactical and too trendy, too quickly, is not the way to build our personal brand. It’ll only bring frustration and poor results.
We need to do some introspection and know ourselves. Yes, it is a time-consuming step. But an essential one. When done right, it shows us the pillars of our personal brand to be.
Here’s a little tip:
Let’s focus on the day to day. How well we are doing our jobs, how successfully are we achieving our goals, how kindly are we treating the people we work with, how positively are we impacting our surroundings, how are our actions affecting the people around us…?
Because at the end of the day, when we know ‘what’ we want to achieve (i.e. goals and values), and ‘how’ we will do it (i.e. personality and actions), the final step is to decide ‘where and when’ to do it (i.e. channels) (Note: Social media, is not always the answer, right away!).
In other words, we need to be LIVING our goals and values, before we start promoting it to the world. Let’s not just push our personal brand out into the ether, but instead, let’s embed it into everything that we think, say, and do. This, above anything else, will speak volumes about our personal brand.
Written by Thomas Ledig and Angie Caro, from MamaTray.